Managing leads and customers using a CRM tool (Like HubSpot Sales Hubs) is vital for every organization, especially start-ups as they need to handle a new influx of customers. For a start-up to stay active and move fast, sales teams need a single efficient tool that saves time and helps them to focus more on sales.
A Sales CRM (HubSpot Sales Hub) is the right tool to boost productivity among your sales team, keep all information regarding prospects in a central location, help your team close more deals and foster important business relationships. With an effective HubSpot Implementation, your start-up can scale to greater heights.
In this small business guide, we will walk you through the benefits of HubSpot Sales Hub for start-ups and what start-up problems HubSpot Sales Hub solves.
Benefits of HubSpot Sales Hub for start-ups
HubSpot Sales Hub allows you to improve your existing sales processes, by providing a platform for your sales team to organize and manage leads & customer data, qualify, track conversations with them, generate reports and save time in clerical work.
HubSpot Sales Hub facilitates optimization marketing by enabling you to understand the behaviors and requirements of your existing customer which can feed valuable inputs to your marketing strategy to generate new leads and customers. HubSpot Sales Hub makes it easy to stay connected with your customers and maintain a positive and proactive relationship.
What Start-up problems can HubSpot Sales Hub solve?
HubSpot Sales Hub can solve several business problems. A few of them are:
1. Irregular workflows
Organizational information is often fragmented and not accessible. This is why lots of lead and customer data stays ideal. The greatest benefit of HubSpot for start-ups is its central data access point. It can also update customer data with ease. This results in staying updated on all sales information. These factors make a simplified, organized, and efficient workflow.
2. Limitation in access to lead/ customer data
In a small business, bringing all your team members to a single platform and making everyone get immediate access to lead data, customer data and analytics is a key factor for sales success. Additionally, HubSpot provides an overview of sales team performance and this can help while monitoring every team member’s activity and measuring their performance.
HubSpot Sales Hub allows adding leads manually or automating using Lead forms, adding from Phone contacts, or scanning business cards. You can also integrate website enquires or Facebook ads and make leads flow automatically into your HubSpot account.
3. Improper management of sales team
Sales management involves a wide variety of actions necessary to successfully build and manage a sales operation from developing a team to achieving sales goals and adopting tactics to meet them.
Sales management resources like HubSpot can help you simplify your work, execute tasks and duties more efficiently, have a greater impact on your team, and grow as a leader. HubSpot Sales Hub provides you an option to capture, track and record lead information in a systematic manner. It assists sales teams in increasing conversion rates.
4. Irregular follow-ups
HubSpot Sales Hub lets you to do regular and rigorous follow-ups with your leads and prospects. HubSpot also allows you to automatically set follow-up dates for your leads using recursive follow-ups. Thus, HubSpot helps to stay on top of your follow-ups with the help of on-time follow-up reminders on the phone which can be set weekly, monthly or quarterly.
5. Not tracking record of conversations
HubSpot Sales Hub lets you stay on top of your conversation history for improved sales conversions. Keep track of what you and your sales team have communicated with the customer in real-time. Capture or record your conversation or email details shared with your customer.
You are also notified of every comment posted by you or your sales team via email. Using ‘Comments’ and ‘Attaching File’ options in HubSpot, you can update and track all your conversations with the customer and details. This feature helps you assign the lead to your sales team accordingly so they can continue to follow up periodically.
6. Less improvement in sales
HubSpot Sales Hub helps you in improving your sales conversions by having all leads in one place, and all conversations for a lead in one place. HubSpot assists the sales team to document customers, communicating with them, and tracking the sales improvements. And, whenever management needs to review the progress of the sale, the sales team can easily fetch the report from HubSpot and present them.
7. Not providing personalized customer service
Customer service can be clearly expressed by the support you provide your customers before and after they use your product or service. Moreover, it is a time-based and sensitive activity that requires technical support and building a strong knowledge base. There are multiple ways of providing customer service. These include support over the phone calls, WhatsApp messages, or email. Customer service is definitely one of the key components for developing brand loyalty and awareness which can be improved upon using HubSpot for start-ups.
Having HubSpot for your start-up can save several hours every day by automating administrative tasks in collecting leads, sharing leads with your sales force and tracking the overall sales process.
Here at Profit Insightz, our team is full of HubSpot Specialists who work on HubSpot Implementations for our clients. This includes the initial implementation with customized fields that make that most sense for your business, training on how to use HubSpot Sales Hub, and best practices. If your organization would like additional HubSpot Optimization, our team produces in-depth reporting along with prospect list segmentations, and data cleanliness. If you’re interested in learning more, schedule a free consultation.