If you are an organization that uses HubSpot Sales Hub, HubSpot Marketing Hub, or both odds are there are areas of opportunity to optimize HubSpot further to fit your needs. The reason is that HubSpot is continuously improving the platform and coming out with new features that are beneficial for the end users. 

That poses the question, what use cases do I have to optimize HubSpot Sales Hub or HubSpot Marketing Hub?

The answer might be different based on who you ask but below are a few sample use cases. 

• Sales Pipeline Reports/Dashboards
• Sales Rep Activity Metrics
• Sales metrics based on ICP/Prospect Tiers
• Marketing Metric Conversions
• Marketing Website Traffic Broken down from Source
• Data Cleanliness taking bad leads out of the CRM

Those are just a few examples, not to mention utilizing lead status and lifecycle stages to improve the accuracy of tracking prospects in your sales funnel. All of these, and more, contribute to optimizing HubSpot for your team and overall demand generation programs. 

These are just a few examples of why HubSpot Implementations are useful and can play a vital part to any demand generation program. If you have any questions or would like more information, schedule a free consultation below and we’re happy to help.