Investing in Revenue Operations (Sales, Marketing, Sales Operations, Marketing Operations, Data Admins, HubSpot CRM, etc.) are costly decisions and need to be taken into consideration when deciding which route to pursue. The very first question you need to ask yourself if you’re a leader of a demand generation team is “What is my biggest pain point right now and where is our program currently at?” which will guide you into which solution that will provide the most value to your organization and to your team. 

If your team is just starting out, from going to market to expanding into new territories to launching a new service line/product, it would be best to start with HubSpot Implementation as the single source of truth for your demand generation efforts. This will include both sales and marketing initiatives as in this day in age both teams needs to work hand in hand to be successful. Some data that you can store inside of HubSpot are prospecting information, tracking pipeline management, tracking deal stages, and tracking customer lifetime value (LTV). Learn More Here. 

If you currently have HubSpot but aren’t sure if you are making the most out of the CRM looking at our HubSpot Optimization would be a good solution to consider. This includes taking a deep dive into how your team is currently using HubSpot (Both HubSpot Sales Hub and HubSpot Marketing Hub) and areas of opportunities to improve the platform to best fit your needs. Some examples are creating custom deal stages, implementing lead scoring, data cleansing, best practices for utilizing lead status and lifecycle stages for your sales teams. Learn More Here.